Search Engine Marketing (SEM) refers to pay per click advertising by Google Adwords where your ad will be shown on the first page result for any keyword that you bid on. Potential prospect will direct to your website upon they click on your ad.
Search network is another type of advertisement made by Google, your ad can be shown on the Google results including Google partners with your chosen keywords. We are able to get the highest conversion with the lowest CPC, thus you can use the most affordable budget to advertise with highest ROI.
Instead of displaying your ad when someone searches for it, another choice by Google for advertisers is Google Display Network where you can approach target audience with display images across a huge network of Internet users. Additionally, it helps in remarketing to your past website visitor who haven’t made a purchase yet or sign up a form.
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